The project would both benefit existing transit riders and attract new riders by transforming local bus route #15 into a Rapid Bus service characterized by faster travel times, enhanced customer experience, and more frequent service. Specific improvements include:

Faster Travel Times: The key focus of the project is improving transit travel times along the corridor. Because the project is focused on improvements along the length of El Cajon Boulevard, it will be especially attractive to passengers making longer distance trips. Improved travel times will be achieved by consolidating transit stops, prepaid fares, coordinated signal timing, extended green signal phases for buses, and level boarding.

Enhanced Customer Experience: The customer experience will be improved by transit stations with distinctive shelters, expanded waiting areas, next vehicle information, and by new articulated vehicles branded with a distinctive Rapid Bus theme. The project will also improve the pedestrian environment and safety in and around station areas through crosswalk and hardscape/landscape enhancements.

Frequent Service: Service frequency will be upgraded on the Rapid Bus service to operate every 10 minutes in the peak period, and every 15 minutes in the off-peak.